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**this Column is not Valid in Indiana
"The large print giveth, and the small print taketh away." -- Tom Waits Someone recently asked me what the official rules are for legal marks and disclaimers. “Is it OK to put an ...More »

“60 Minutes” and a Brilliant Marketing Minute
A few weeks ago, “60 Minutes” ran a segment that focused on network TV and advertising’s perpetual fixation with youthful target audiences. They interviewed Donny Deutsch and also showed some clips fr...More »

10 Low-cost Ways to Promote Your Business in a Slowing Economy
As the economy gets tighter, many businesses find it more difficult to advertise their business and increase sales. It’s a struggle to find ways to promote themselves, get links, rank in search engine...More »

10 Marketing Commandments You Need to Follow
Small business owners continue to grapple with marketing.. either not know what to do or not having enough time/resources to get the activities done. The problem is that marketing is generally consid...More »

12 Benefits Of Having A Website
Do you think having a website is an avoidable cost? Although the Internet no longer remains a 'new' technology there are still many business owners who are averse to the idea of having a business webs...More »

13 Marketing And Advertising Reasons Small Nonprofit Groups Should Use Paid And Unpaid Advertising
To make better use of your nonprofit's organization's resources; you need to put all your members on the same track to elicit maximum support from your community. You need to help your members underst...More »

23 Marketing and Branding Tips
Marketing 101: Develop a powerful and compelling core message. “Say something, say it well, say it often.”? Why should customers buy from you? Why should they even take a second glance? You need to ...More »

3 Attractive Ways to Advertise to Your Clients Through Large Format Poster
As a business owner, you are always aiming for your customers to wonder about you. You don’t want them wandering about, especially not past you. Use large format poster to effectively engage them and ...More »

3 Effective Ways to Use Promotional Items
Finding promotional items that best represent your business may seem overwhelming at first. Whether you want to sell more products, keep your past customers, or boost employee moral, you will be f...More »

3 Main Benefits of a Good Review
When you want to buy something, you normally ask family and friends for their opinions. They in turn give you their insight regarding your intended purchase. These important and vital pieces of advice...More »

3 Simple Steps for Gathering Effective Testimonials
I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a mad-scramble to try to acquire new testimonials to use...More »

3 Simple Tips to Use Corporate Gifts to Associate with Your Customers
Every business needs marketing to generate in-flow sales enquiry from their target prospects. It can also generate brand awareness in the market, thus allowing you to have a stronger foothold in your ...More »

3 Superb Tips on Selecting Which Online Advertising Style Suits the Most
Online advertising is touted as an essential ingredient to cook up successes in online business scenario. And to successfully launch online marketing and advertising campaigns, deciding on the mix...More »

3 Tickets to Internet Riches With Articles, Press Releases & MySpace
So, you want to be an Internet millionaire, huh? If so, then you need an effective marketing strategy. It doesn't matter what you are selling. There are consumer groups for all products and services o...More »

4 Steps To An Effective Marketing Collateral
When marketing – whether it’s a booth in a trade show or an amplifier to an mp3 – the choice of words in any collateral, be it postcard printing or flyers, is crucial in getting your target clients to...More »

4 Steps to Create Brand Equity
Small and large businesses alike know how important brand equity is in today’s overcrowded market. They know this even if they do not know exactly what it entails. Brand equity is the outcome related...More »

4 Things To Note When Buying Corporate Gifts On The Internet
Nowadays, almost everything can be bought on the Internet, including corporate gifts. No matter if you want to buy just one gift for your beloved one or bulks of gifts for your customers, you can now ...More »

5 Business Gifts for Company Foundation Day
Business gifts presented on the company's foundation day must remind recipients of the company’s motto and goals. It must be a high utility item that also provides enough space for business logo and m...More »

5 Easy Ways to Ramp Up Your E-book Sales
These days it's getting harder than ever before to be able to get people to notice you – and just because "you build it" doesn't mean they're going to come. So what's an author to do? Actually, than...More »

5 Promotional Items That are Easy to Hand Out
The promotional item category has a wide range of options to offer to the user, some expensive and some pocket friendly, some simple and some absolute style scorers. Each of these promotional items ha...More »

5 Tips on Flyer Printing
If you are not familiar with flying printing, you could be wasting a lot of time and money on your flyer printing. This is because when you make mistakes, those mistakes increase the turnaround time f...More »

6 Critical Components For Offline or Online Business Success!
Start a business by thinking your plan through. This means planning from multiple angles and logics. Everything from targeting your consumers to budgeting your finances to directions to take in Market...More »

6 Quick Steps to Make a Profit With Advertising Online
Find mission buyer ? For furnishing a quick earning through advertising online, the mostly stage is the coming across target economic for your product and services. When you acquire out that is your t...More »

7 Reasons Why Blogger Is Better Than Wordpress
New blog writers everywhere are faced with a serious dilemma when they first reach the Internet and must decide which blogging platform is best for their new website. There are actually dozens of opti...More »