**this Column is not Valid in Indiana"The large print giveth, and the small print taketh away." -- Tom Waits Someone recently asked me what the official rules are for legal marks and disclaimers. “Is it OK to put an ...
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10 Marketing Commandments You Need to FollowSmall business owners continue to grapple with marketing.. either not know what to do or not having enough time/resources to get the activities done. The problem is that marketing is generally consid...
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12 Benefits Of Having A WebsiteDo you think having a website is an avoidable cost? Although the Internet no longer remains a 'new' technology there are still many business owners who are averse to the idea of having a business webs...
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23 Marketing and Branding TipsMarketing 101: Develop a powerful and compelling core message. “Say something, say it well, say it often.”? Why should customers buy from you? Why should they even take a second glance? You need to ...
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3 Effective Ways to Use Promotional ItemsFinding promotional items that best represent your business may seem overwhelming at first. Whether you want to sell more products, keep your past customers, or boost employee moral, you will be f...
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3 Main Benefits of a Good ReviewWhen you want to buy something, you normally ask family and friends for their opinions. They in turn give you their insight regarding your intended purchase. These important and vital pieces of advice...
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4 Steps To An Effective Marketing CollateralWhen marketing – whether it’s a booth in a trade show or an amplifier to an mp3 – the choice of words in any collateral, be it postcard printing or flyers, is crucial in getting your target clients to...
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4 Steps to Create Brand EquitySmall and large businesses alike know how important brand equity is in today’s overcrowded market. They know this even if they do not know exactly what it entails. Brand equity is the outcome related...
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5 Business Gifts for Company Foundation DayBusiness gifts presented on the company's foundation day must remind recipients of the company’s motto and goals. It must be a high utility item that also provides enough space for business logo and m...
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5 Easy Ways to Ramp Up Your E-book SalesThese days it's getting harder than ever before to be able to get people to notice you – and just because "you build it" doesn't mean they're going to come. So what's an author to do? Actually, than...
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5 Easy Ways to Ramp Up Your E-book SalesThese days it's getting harder than ever before to be able to get people to notice you – and just because "you build it" doesn't mean they're going to come. So what's an author to do? Actually, than...
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5 Tips on Flyer PrintingIf you are not familiar with flying printing, you could be wasting a lot of time and money on your flyer printing. This is because when you make mistakes, those mistakes increase the turnaround time f...
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